About Us

Hello Clients, Partners, and Friends,

I’m Maero Allen, Founder and Head Makeup Artist of Les Belles de BellaRouge. For over 16 years, I have been a passionate and dedicated professional makeup artist with a mission to bring out the beauty that resides within each individual, making them not just feel like, but be the belle of the ball.  

From our humble beginnings as SwishSignature in Lagos, Nigeria, to scaling ModelRock Lashes as Nigeria’s sole distributor, and evolving into the Bellarouge Brand, trusted for creative excellence in professional makeup artistry, with Flawless, tailored to you, camera-ready results. It has been an amazing journey of building beautiful connections and growth.

Now starting a new chapter in Maryland, we are building an even stronger company. Bellarouge is more than just a brand; it's a manifestation of my love for the transformative power of makeup. With meticulous attention to detail and a touch of artistic flair, We create extraordinary beauty experiences that leave a lasting impact. What sets us apart is the genuine connection we establish with our clients, ensuring they feel comfortable, heard, and understood.  

Makeup, to us, is more than appearance; it’s a tool for building joy and confidence. One client at a time, it helps people show up fully at weddings, on set, at work, and in life. Our promise remains: care over trends, craft you can count on, and confidence for every shade and age.

We are excited to welcome our new clients, collaborators, and friends into this next chapter, Let's embark on a journey of self-discovery and empowerment, where laughter and joy accompany the artistry. Together, we will create unforgettable moments that make you look and feel absolutely FLAWLESS!

Thank you for your trust. We can’t wait to create with you.

Talk soon...


 

Our Mission

At Les Belles de Bellarouge, our mission is to craft timeless beauty experiences that celebrate individuality and confidence.
From bridal mornings and milestone celebrations to editorial shoots and everyday elegance, we believe makeup is more than artistry, it’s empowerment. Every brushstroke is designed to highlight your unique essence, allowing you to look and feel confident, radiant, and unforgettable.

Our Vision

We envision Les Belles de Bellarouge as a leading name in luxury, inclusive makeup artistry, where every client, regardless of background or complexion, feels seen, celebrated, and transformed.
Our goal is to redefine beauty as an experience of self-expression and empowerment, where confidence glows through every detail, and every face tells a story of grace, joy, and individuality.

Our Core Values

1. Excellence in Artistry.

We are devoted to the highest standards of creativity, skill, and precision. Every look, from soft bridal glam to an editorial statement reflects our commitment to quality, mastery, and passion for perfection.

2. Empowerment Through Beauty

Makeup is not about changing who you are, it’s about enhancing the beauty that already exists. We empower our clients to see themselves as confident, radiant, and authentically beautiful.

3. Inclusivity & Diversity

Beauty is universal. We proudly serve all skin tones, cultures, and identities, ensuring every client feels understood, appreciated, and celebrated.

4. Integrity & Professionalism

Your trust means everything. From first consultation to final touch, we honor every client relationship with transparency, reliability, and care.

5. Personalized Experience

No two clients are alike and neither are our looks. Each service is tailored to reflect your personality, occasion, and lifestyle, creating a truly customized beauty experience.

6. Innovation & Growth

We stay inspired by learning, evolving, and mastering new techniques and trends, blending modern artistry with timeless elegance.

7. Community & Impact

We believe beauty has the power to uplift. Les Belles de Bellarouge supports women entrepreneurs, aspiring artists, and local communities through mentorship, collaboration, and education.